Hi!
This is Jean-Luc Vella
Over the years, design became my strongest asset in transforming ideas into interfaces that feel clear from the first few seconds.
My work sits at the intersection of UI and UX, branding systems, product visual direction, motion language, social content for B2C & B2B audiences, and the ability to manage creative teams through structured communication, resource coordination, and hands-on execution when projects become heavy to build.
My 3 year journey into entrepreneurship began as a partnership led by a shared ambition to design better tools for professionals.
In leading the creative side, I shaped the interface foundations of the Sheetsway platform, designed its web structure, prepared motion pieces and prototypes, led recurring planning discussions, coordinated freelancers and outsourced collaborators.
I turned early conceptual work into a product identity that could communicate intent and credibility even before scaling with larger resources.
Before co-founding Sheetsway, I spent five years designing within marketing and creative teams, building the visuals that helped brands communicate and connect to their audience. This gave gave me a deeper understanding of storytelling, structure, and how design influences acquisition.
Over the last three years, that role expanded into creative direction, leading meetings, briefs, workflows, and collaboration between freelance and outsourced designers, ensuring projects moved forward clearly even when the setup was difficult to construct.
My experience also includes working in the gaming industry, UI, motion pieces, and design for interactive audiences, where engagement depended on visual hierarchy, pacing, and intuitive flow.
These years shaped my interest in leading creative ecosystems, not just screens, and strengthened how I approach design in environments where clarity does more for progress than volume or noise.
Creative suite
Photoshop
I discovered Photoshop when I was very young and it's what started my interest in digital design. It shaped my path towards this career and led me down a road of art and creativity.
Illustrator
Illustrator was a necessary development to my skills in this digital media career. It opened up opportunities in working with illustrations and drawn designs. It fuels the creative process of my artworks, and has been influencing my work and way of thinking ever since.
After Effects
I began working on After Effects a while after I was comfortable with Photoshop and Illustrator. Moving images are very attractive and having a skill that lets me bring life to my creations is a big plus to my hobbies and my career.
Indesign
Indesign being my least favorite of the bunch is a necessity I couldn't overshadow. With projects like AirMalta's editorial and other pieces, I became very proficient with the software.
Premiere Pro
I was introduced to Premiere Pro while studying creative media production at Mcast University. Although similar to After effects it provides various unique tools that help make a professional production.
Experience Design
I'm the least proficient with Experience Design out of the whole adobe suite. I started learning the software recently as I started becoming more familiar with UX and UI design and application.
skill Set
Interests
Timeline
Education
